HOW TO LEARN DIGITAL MARKETING 2017 HOW TO LEARN DIGITAL MARKETING 2017 :Digital marketing is a collective term for all the marketing done online. This article will teach the basics and scope of digital marketing.
TODAY’S DIGITAL WORLD
Digital marketing has had an enormous growth since the last ten years. Every business is investing a huge sum of money on digital marketing, since the entire world is moving into digital sector.
INTRODUCTION TO DIGITAL MARKETING
Any marketing that is done with the help of digital medium is called Digital marketing. In other words, any advertisement that uses internet is Digital marketing. It can be Search Engine Optimization, Search Engine Marketing, content marketing or social media marketing.
VARIED SECTORS IN DIGITAL MARKETING
In the modern world, a website is not only the digital way to improve your business. Few other ways are email marketing, social media, google adwords, TV marketing.
E-Mail Marketing: This one of the cheapest and best way of marketing. All you need to do is to collect a huge database of clients. Once done, you can mail your clients with best price and offers.
Social Media: Publishing events, news and updates about your website or business in media like Facebook, twitter will help to increase the traffic to the site.
Google Adwords: The business owner pays per click on the website. Which means, more the click, more the amount investment is required. Though it is quite costly, it is a guaranteed way of marketing.
Digital marketing has a high demand in today’s market. The scope of marketing has changed a lot. Previously it was direct face to face shopping. But now, The demand is only through online. People shop through online stores. Digital marketing connects the business to its clients whenever necessary despite of the place.
Digital Marketing is considered as heart of a website. The scope of a marketing analyst is getting increased day by day. there are over 1.5 lakhs job openings in Digital marketing field. Before shopping, a person always checks the web for the shop’s reviews and quality.
PROPLUS ACADEMY- YOUR DIGITAL MARKETING EDUCATION PARTNER
ProPlus AcaDemy is an IT training institute mainly focusing on bridging the gap between students and IT industry. The first ever initiative in South India, ideally concentrates on developing digital marketing skills and web technical skills in students.
We are a team of professionals, strong in the stream of IT and digital development. We train students based on their interest, technical strength and scope in the industry. Our vision is to support and enlighten the power of students community.